Analyses and case studies
Case studies
Coursework from Rosen College that involved looking closely at a real place or problem: lodging segments, events, hospitality systems, field observation, and the frameworks behind guest service. Each one links to the original file.
3 of 21 in Events
Event Management · Spring 2026
MegaCon Orlando: Event Analysis and Strategic Evaluation
A structured analysis of MegaCon Orlando, the FAN EXPO HQ pop-culture convention at the Orange County Convention Center that drew 230,000 attendees in 2026. Jeremy covers the organizer, event history, objectives, competitors and SWOT, target market, economic impact, macro-environmental factors, unique features, and security and prop policies, and concludes the event is well run, with one recommendation: break the massive show floor into IP-themed areas.
EventsApril 2026Event Management · Spring 2026
Attending and Speaking at a Virtual User Group: FMDisc
An event-experience reflection on FMDisc, a monthly Zoom user group for Claris FileMaker developers that Jeremy attends and regularly presents at. He describes how the three-hour event is organized, how he works to stay engaged as an attendee and to make sessions interactive as a speaker, and weighs the strengths and weaknesses of online events in a SWOT, tying it back to the 400-member developer community he runs.
EventsHospitality TechMarch 2026Event Management · Spring 2026
Denver vs. Orlando as Event Destinations
A two-part comparison of Denver and Orlando for meetings and events. Part one profiles each city and its destination marketing organization (Visit Denver and Visit Orlando); part two builds a side-by-side chart of airports, convention centers, hotel inventory and September rates, reception and concert venues, and attendee experience for a 5,000-person conference. Jeremy recommends Denver for that group while noting Orlando scales far better for events of 11,000 and up.
EventsFebruary 2026